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Financial TermsMarketing AcronymsFormula Cheat Sheet
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Glossary
Financial TermsMarketing AcronymsFormula Cheat Sheet
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Glossary

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By Calanar Team
Dec 31, 2025

Startup founders speak a specific dialect heavily influenced by venture capital and accounting. This glossary is your translation guide.

Whether you are preparing for a board meeting or just trying to understand an acronym in your dashboard, start here.

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Financial Terms

Definitions for the core metrics that drive your business valuation, from ARR to EBITDA.

Marketing Acronyms

Decode the alphabet soup of growth marketing: CPM, CPC, CTR, ROAS, and more.

Formula Cheat Sheet

Stop Googling "how to calculate churn." Get the standard, investor-accepted formulas for every key metric in Calanar.

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