Growth Engine
Growth at all costs is dead. The Calanar Growth Engine helps you find the balance between aggression and efficiency.
Use these tools to validate your unit economics before you scale your ad spend.
Available Simulators
CAC Simulator
Calculate your Customer Acquisition Cost accurately. This tool splits "Blended CAC" (organic + paid) from "Paid CAC" (ads only) to give you a true picture of your marketing efficiency.
Ad Spend Planner
Working backwards from a revenue target? This planner tells you exactly how much budget you need to allocate to Google and Meta ads to hit your Q1 goals, based on your historical conversion rates.
SaaS Magic Number
The gold standard metric for B2B SaaS efficiency. It measures how much recurring revenue you create for every $1 of sales and marketing spend.
💡 Pro Tip
The "Rule of 40": Once you master your Magic Number, check your "Rule of 40" score in the main dashboard to see how you stack up against public SaaS companies.